Yong Jieyu enjoys exploring design in its full spectrum. From the simple pleasures of a well-made product to critical pieces of designed objects that goes beyond pure form and function, his projects and products draw deeply on contextural research, resulting in designs that often converse on multiple levels.

In 2008, he graduated from the IM Masters course of the Design Academy Eindhoven with a scholarship from DesignSingapore. Building on the understanding that tomorrow's world is collectively shaped by daily decisions of each individual, his thesis work Designing Consequences discusses how Design can become an extremely audible voice in the process of social evolution by designing projected consequences to influence each individual choice.

Jieyu is currently working independantly and looks forward to collaborations with visionary clients and friends.


Contact
401 Hoogstraat
5654 NE Eindhoven
The Netherlands
contact@jieyu-design.com


Education
2006 - 2008    IM Masters Design Academy Eindhoven
2001 - 2005    BA (Hon) National University of Singapore


Employment
2005 - 2006    Industrial Designer, Orcadesign Consultants


Awards
2006               DesignSingapore Post Graduate Overseas Scholarship
2006               Red Dot Luminary Award, (conceptual catagory)
2006               Excellence Prize, International Bicycle Design Competition IBDC
2004               Winner for online finalist voting competition, Bombay Sapphire Glass Design Competition
2004               Silver Award, Tan Kah Kee Young Inventors Award
2004               3rd Prize, Furniture Design Award (student catagory)


Shortlisted
2006               Finalist, Kokuyo Design Competition
2005               Finalist, Bombay Sapphire Glass Design Competition Global
2005               Finalist, International Travel Souvenir Design Competition Korea


Exhibited
2008 June        Masters Exhibition, Droog, Amsterdam
2008 Feb         Objects Around the Tablescape , Maison et Objet, with d-lab, Paris France
2007 Nov        Design Group MANDARIN exhibition, Hangzhou China
2006 Mar        Hatch, with National University Singapore, Salone Satellite, Milan
2005 Aug        International Travel Souvenir Exhibition, Gyeonggi Korea
2005 Mar        20/20 exhibition, Singapore Design Festival, Singapore
2005 Mar        SingaporEdge, featured in multi-media presentation, London UK
2004 Oct         Tokyo Designers Block, Japan
2004 Aug        Bombay Sapphire Finalist Exhibition, Singapore National Museum, Singapore
2004 Aug        Tan Kah Kee Young Inventor's Award, Singapore Science Centre, Singapore
2004 Mar        Singapore Furniture Industry Award , Singapore Expo, Singapore